It’s amazing how many looks can be achieved with two lenses and a frame. Like our clothing, shoes, and hairstyles, eyewear evolves radically with the times. The Los Angeles optical company Hotel de Ville is dedicated to preserving vintage glasses and designing new silhouettes that salute memorable moments in fashion.
Whereas a chain optical store may turn away vintage glasses or ask you to waive its responsibility for any damage, Hotel de Ville specializes in old specs. Its services include mending broken frames, making Rx lenses, adding tint and mirror coatings, and even creating one-of-a-kind glasses for the fashion and entertainment industries. It also has its own brand of vintage-inspired frames, like these:
I’m inspired by the way HdV employees use their blog and Instagram feed not just for self-promotion, but as a visual record of remarkable eyewear. They post mainly historical images of musicians, actors, models, and even comic characters who, even if I don’t recognize them, tell me something about their era and story through their shades. This may be just a clever sales strategy, but to me it feels personal, as if true fans are swooning along with me over Twiggy’s avant garde glasses.
I was in LA last week for work, so I popped into the Beverly Boulevard boutique to snap a few photos and get my Tura cat-eye glasses adjusted. They’ve been sliding down my nose all summer–the blazing Atlanta heat must have warped the aluminum!
Salesperson Sylvia made a quick frame adjustment at no charge. While she coaxed my shades back into a head-hugging pose, I admired the small but glamorous showroom that evokes both an antique apothecary and a starlet’s dressing table. Follow me after the jump for photos of the interior and inventory.